A Different Approach to Beauty. We’re different to other companies that simply sell topical cosmetic skincare products, because we believe that only healthy skin is truly beautiful. Our revolutionary Connected Beauty philosophy began with Dr. Howard Murad, a board-certified Dermatologist and pharmacist as interested in our overall well-being as our skin. In fact, Dr. Murad first question asked in his dermatology practice still differentiates us today: “Who are you at your core?” This approach is how we’ve preserved youthful skin from the inside out for 30+ years.In addition to an award-winning collection of efficacious products, Murad developed a system of dietary supplements to support skin health from the inside out. Where internal and external skincare meet, you’ll find Murad—the leading dermatologist brand founded on the principle that skincare is healthcare.